Nothing says Christmas like the rich aroma of a perfectly roasted rib roast filling your kitchen. This holiday classic deserves simplicity and quality – and that’s exactly what this recipe delivers. All you need are a tender rib roast, creamy butter, and Flavor Seed’s Divine Bovine Organic Beef Rub, a bold, herbaceous blend with hints of caraway, poppy seed, and anise that bring out the natural depth of the meat.
As your roast cooks, the savory crust forms a golden, aromatic shell that seals in the juices and creates a flavor worthy of any festive feast. It’s the kind of centerpiece that turns dinner into an event – impressive enough for Christmas Day, yet effortless enough to enjoy the celebration with your guests instead of being stuck in the kitchen.
