Nothing says Christmas like the rich aroma of a perfectly roasted rib roast filling your kitchen. This holiday classic deserves simplicity and quality – and that’s exactly what this recipe delivers. All you need are a tender rib roast, creamy butter, and Flavor Seed’s Divine Bovine Organic Beef Rub, a bold, herbaceous blend with hints of caraway, poppy seed, and anise that bring out the natural depth of the meat.
As your roast cooks, the savory crust forms a golden, aromatic shell that seals in the juices and creates a flavor worthy of any festive feast. It’s the kind of centerpiece that turns dinner into an event – impressive enough for Christmas Day, yet effortless enough to enjoy the celebration with your guests instead of being stuck in the kitchen.

Divine Bovine Christmas Roast
Use Divine Bovine to make the perfect Standing Rib Roast for your Christmas Dinner.
Ingredients
- Divine Bovine
- 6-8 Pound Bone In Ribeye Roast
- 1 Stick of room temperature butter
Instructions
- Carve our meat between top of rib bones to expose ribs for appearance
- Slather meat with Divine Bovine, use half a jar
- Rub room temperature butter all over roast.
- Add remaining Divine Bovine on top of butter.
- Blast the roast for 20 minutes in a hot oven (400-425°F) to get the crust going, then roast in a relatively low oven of 220°F for a further 1.5 hours or until the internal temperature of meat is 115°F
- Rest for 20 to 30 minutes. See below for further breakdown of cooking temperatures.
