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Cocoa Butt'Er – Organic Chocolate Coffee BBQ Rub

$1349
Package Type
Organic Brisket Rub

Deep, rich, and smoky with sweet cocoa, smooth coffee, and a warm pepper kick. Think brisket bark meets a chocolate-coffee crust that melts right into the fat.

Ingredients: Sea Salt, Organic Brown Sugar, Organic Cocoa Powder, Organic Decaffeinated Coffee, Organic Cayenne, Organic Red Pepper

Click here to order sample sizes.

Goes great with

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Cocoa Butt'Er – Organic Chocolate Coffee BBQ Rub
$13.49

A Rub That Loves Low & Slow

Cocoa Butt’er is your go-to when you want a bark that tastes like you actually know what you’re doing. It’s built for those long sessions in the smoker – the kind where the meat just settles in and the flavors slowly do their thing.

It works as a brisket rub, a pork butt rub, and honestly anything you’d normally hit with your favorite bbq rubs for smoking.

Chocolate + Coffee + Smoke = Magic

The blend starts with organic cocoa and decaf coffee for a dark, rich crust. Then the salt, a touch of sweetness, and a little heat tie everything together. Once the fat renders, that slightly bitter edge softens and turns into this mellow, smoky, almost caramelized flavor.

If you’ve ever wanted a coffee rub for meat that doesn’t overpower the meat… this is it.

Built for More Than Brisket

Sure, it won first place back in 2019 for “Best Brisket Rub,” but it doesn’t stop there.

Home cooks use it as a beef rub for ribeyes, a butt rub seasoning for Boston butts, a coffee seasoning for pork shoulders, and even a smoker rub for chuck roasts or wings.

If you’re more into stovetop cooking than smoking, it still makes a killer crust on a simple pan-seared steak.

Simple Ingredients. USDA Organic. No Junk.

Everything in this blend is USDA Organic and nothing extra gets added – no fillers, no artificial stuff, no shortcuts. Just clean spices, cocoa, and coffee doing their job.

It’s made for home cooks who care about natural ingredients, cook from scratch often, and want straightforward flavor without additives.

How Much to Use

Coat generously – a small brisket or a 7-lb pork butt will take a good handful on all sides. Our 5 oz resealable pouch is enough to cover a cook that size with seasoning left over for a steak or a tray of wings later in the week.

Mild Heat &
Bold Flavor

Rich, smoky finish every time

No Junk!
No Fillers!

No anti-caking chemicals, pesticides or mystery spices.

🌱 Clean Ingredients

At Flavor Seed we strive to provide you with the freshest, safest, Organic, Non-GMO herb and spice blends available.

  • Certified USDA Organic
  • Certified Kosher
  • Non-GMO
  • Gluten Free
  • Pesticide Free
  • Allergen Free

No Junk or Mystery Spices:

  • No fillers
  • No by-products
  • No anti-caking chemicals
  • No preservatives

All ingredients are Non-irradiated and steam cleaned, listed on the label, considered Allergen free and mixed with Sea Salt.

🇺🇸 Support Small Business

When you shop Flavor Seed, you’re backing a small business on a mission to bring bold, organic seasoning to your table – without the cheap fillers some of the big brands sneak in to cut cost.

  • 5 stars: 35 (80%)
  • 4 stars: 8 (18%)
  • 3 stars: 1 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
L
Lanny

Apparently some moisture must have gotten into the bottles because I had to take a knife to break up the mixture! Otherwise it tasted good!

L
LOVE M.3.C.
MUST HAVE FOR RIBS

This is my third bottle. It is so delicious. I use it on my ribs every time I make them. The flavor is not too strong but you can taste the cocoa and coffee. I can't make ribs without it

L
Lanny R.
Delicious and quite shocking

The chocolate coffee blend was delicious and quite shocking. I never realized that chocolate with coffee would add so much to my steak! Quite pleased with the effects.

C
Charletta D.
The Best!!!

This seasoning is the only reason I buy & cook steak. It’s so delicious and the flavor profile allows you to taste chocolate & coffee in a savory kind of way! 🤎

A
Amy

Great flavor, but could use a desiccant packet. The bottle was so caked into a solid mass that had to be broken up with a butter knife or ice pick

C
Chris
Unexpected flavor pairing

I thought that the flavor mixture would be interesting as I have tried other coffee rubs in the past and they added a richness that was unexpected. This flavor combination goes beyond that. I thought this would only work as a rub to season meat before you cook it, but I sprinkled some on a whim to already cooked barbecue and it just enhanced the flavor so much, this brought out a lot of flavor in the brisket that my wife bought me one weekend, and also brought out the flavor of the ribs she bought to go with it.

This should be proof that it goes with beef and pork very well. Even more unexpected was the fact that you can use it sprinkled on top of already cooked barbecue to add even more flavor. I should mention that the barbecue I had was from a barbecue joint that we enjoy, and it paid very well with their sweet and their spicy barbecue sauce on any of the meats that they had.

C
CF
Very Pleased!

We did this on a pork shoulder and it was amazing! Long slow smoke came out with an amazing bark and subtle flavor.

K
Kindle C.
Very Tasty & different

Very tasty & easy to apply rub. I like the container which allows one to sprinkle the rub on the meat, etc. Saves some mess. Allow to stand on the meat till room temp as suggested on container. I have used on steak & pork chops so far. Both came out great.

J
J.W.
Good, but needs more flavor

We used this rub on a tri-tip roast, very generously, using about half of it on one large piece of meat. The flavor was great, unfortunately the meat had been over-trimmed by the butcher so it wasn't as flavorful as it could have been. I could hardly fault the rub for that, but while the flavor imparted by the rub was good, it wasn't amazing and isn't something I'll necessarily be looking for in the future. I will definitely add sea salt and some kind of heat the next time we try this rub.

M
Mr&Mrs
Great on pork

I used this rub on pork with a crispy topping on top of a homemade tamarind sauce and it was so good. Just the right flavors to really bring out the essence of the pork. Our guests were very pleased with this dish. The cayenne adds just a little spice without making it too hot. Will definitely be making this again and using this spice. Good quality, flavor and value.

D
DebraS
Taste great

I wasn't sure what it would be like to put a chocolate coffee rub on a steak, but I was excited to try. It actually tasted really great and left a great complex flavor.

M
Myra
Super yum!

I used this twice on pork loin, rubbed them down with this rub, then fried them in a pan with some ginger. So good. It has a nice deep taste, you don't need any sauce, and it gives a nice crust when fried. I'm sure it's delicious for the other recommended uses as well!

a
apoem
Good Stuff!

It took a while to get everyone in my family to try this, the idea of rubbing chocolate coffee on their meat was strange to them. But eventually I talked most of my family into trying this. Several of us really liked this rub, it added to and enhanced the flavor of the meat. One family member did not like this at all, felt it was too dark of a taste. I would agree with other reviewers that it can run a bit salty, I'd suggest starting with a small amount or you may find the meat too salty. Overall I'll be trying this on other meats, I think chicken would taste good with this.

B
Brandy M.
Good, but not my fav

This is not my favorite seasoning, but it is good. We had a brisket with friends and used this, it was quite good but I didn't love it, my husband and the others all did. We always do this on the grill so it already has really good flavor and I think I prefer our homemade rub. That being said, this is an awesome premade rub that is really easy to use. It is big enough for a couple of uses, so it isn't out of line price wise. The coffee is flavorful but not overpowering, so even if you aren't a coffee fan, this is tasty.

R
Regular P.
Excellent on beef, makes a nice crust w/ a good sear

When this first came in I took a pinch and tasted it and I was not impressed, it didn't taste bad but it was very different from most seasonings I have ever used. I bought a small sirloin to try it on for a personal late night meal and used it like a rub. It was great. While the taste is earthy and a bit bitter taken alone as just a pinch, it balances out beef extremely well, and enhances the flavor perfectly. When I seared the steak it formed a very nice dark crust. I have since used this on burgers and other steaks, it's very good and not spicy. If you love beef, I recommend you try it.

K
Karla C.
Chocolate Coffee BBQ Rub

Who would have thought chocolate and coffee would be good ingredients for a barbecue rub? We like trying different seasonings when we cook on the grill so I wanted to give this one a try. I wasn't sure how it would turn out, but we were pleasantly surprised. It has an excellent flavor, but you don't notice the coffee or the chocolate standing out particularly. This has become one of our favorites.

K
K. C.
Delicious Flavor, Good Salty Sweet Coffee Flavor

This is a unique and delicious seasoning to add to your steaks, pork chops, and chicken. This seasoning is very bold, so it doesn't work on chicken as well as it does on beef or pork which have fairly strong flavors on their own, but that can be adjusted with the amount used. The flavor is savory and sweet with notes of coffee and chocolate. Coffee is definitely the strongest flavor and if you like coffee spiced entrees at restaurants, you will likely like this. It does have salt added, and it is the first ingredient, so I don't recommend adding any additional sodium if you can avoid it. The rub worked really well on a sous vide ribeye.

T
The I.
Course rub

This has the consistency of a coarse grind of coffee. It is very aromatic. It is different than any other rub I have tried, but it is very pleasant. I would certainly consider buying this again in the future!

A
Amazon C.
First ingredient salt, second brown sugar, ORGANIC

It's a good mix, albeit a bit too salty when I tried it on my fingertip. Overall, this mix is just six ingredients and is organic. Bottle cap did break in shipping, no dings for that since it's shipped in an envelope, not a box. Need to find a replacement cap next!

P
Precise D.
A bit of a dark flavor with the tang of salt and hint of heat

Salt, brown sugar, cocoa, coffee, cayenne, and red pepper, all organic. It doesn't mention using this on chicken, but that is what I went with. As I was opening my bottle, I dipped my finger in the jar to taste it plain, and this stuff is salty. I should have paid more attention that salt is the first ingredient. That didn't stop me from generously dousing 2 boneless chicken breasts with this and wrapping and placing in the fridge until the next day. I grilled these chicken breasts the next day and they turned out really well, juicy and flavorful, though I couldn't pin down specific flavors beyond good and salty. I could sense a little bit of heat, but not hot spicy. I like it, I am not yet in love with it, more trial and error is due.

C
Cat, C.a.F.
Strong Flavor

This was my first time ever using any type of coffee rub like this. I was a little apprehensive at first because the idea of a coffee flavored spice was kind of weird to me. I put this on chicken breast, frying it in a cast iron skillet then adding the seasoning to both sides and letting it brown. You do not need to use salt on your chicken if you use this because it has enough salt on its own. The coffee is definitely the strongest note, with subtle chocolatey notes, and some earthy herbal undertones as well but they aren't very noticeable. All in all, this makes for a nice unique dish.

M
Maisey
Gives a unique and slightly smoky taste.

This arrived and I immediately decided to test it on chicken I had thawing in the fridge. I added it to a BBQ sauce marinade and let it sit for a few hours, then sprinkled it on before tossing it on the electric grill. Although this is intended for use with beef, it was a winner on chicken as well. Added an extra depth of flavor and smoky taste I wasn't expecting. No taste of coffee at all and just the right interesting level of spice that isn't too sweet or too spicy. My Dad raved.

B
Boston_parrothead
simply glorious

What an amazing combination! We tried it and we love it. We use it on ribs, steak, vegetables, chicken, it is a rich, spicy, amazing explosion of flavor for your tastebuds. We're hooked.

F
F. T.
Amazing on smoked wings!

Ever since my brewery did a coffee rub wings I've been looking for the right spice. When this popped up, I grabbed it and I am glad I did! It went so well rubbed on my smoked wings, gave them a nice rich, roasty, cocoa flavor with a little bit of a sweet kick on the back end. It was a big hit! Will be getting more.

A
Arnoldo R.
Loving Flavor Seed

This is the second Flavor Seed rub I've tested, and my wife and I love them both! It is made of all natural ingredients, without preservatives or artificial colorings. It is so easy to use too, since all I did when I grilled my steaks was sprinkle them generously with the rub on both sides. I also love that it's an American family company and that portions of the profit are donated to non-profit organizations such as Feed the Children.

E
EdE
Chocolate & coffee, best ever combo!

We just finished our Sunday dinner of BBQ'd beef tri-tip, rubbed down with this dry rub. I put the rub on about 1 hour before cooking, and also added some garlic powder since the ingredients didn't include it. All the ingredients are organic, except salt. We had never experienced the chocolate and coffee combination before. It was a new taste treat, with a rich balance of sweetness and bitterness. We liked it very much.

D
D. M.
This makes a wonderful brisket!

This was a great addition to our weekend smoking project! We did find that it needed a bit of additional seasoning for our tastes, but it did make a tremendous finished project. Thank you!

L
LiftingDad
Unique New York, Unique New York

So, this one is unique. I would not have expected coffee to be that hmmm factor, but it is. I did a little taste test right out of the box and the complexity of flavors is fantastic. The coffee, but slightly sweet, then a little bit of heat makes it almost a treat, kind of like fun dip for BBQ fans. I honestly have not used this on my bbq just yet because I've found sampling it with a little dab on my finger to be just the right amount of unique.

C
Chris B.
Holy sh_t

I added the rub after the steak came to room temp, then let it hang out for about 30 min. After that I massaged with some salted grass fed butter. Grilled to med rare perfection, i dang near cried taking my last bite. Bravo, good sir!!

Frequently Asked Questions

What is Cocoa Butt’er seasoning used for?

Cocoa Butt’er is an organic chocolate-coffee rub made for low-and-slow cooking. Most people use it as a brisket rub, pork butt rub, or bbq rub for smoking, but it also works on steaks, ribs, roasts, and even vegetables. The cocoa and coffee help create a dark, flavorful crust while the spices blend into the fat as the meat cooks.

Is Cocoa Butt’er good for brisket and pork shoulder?

Yes. Cocoa Butt’er was originally created as a brisket rub for smokers, and it won a first-place brisket award in 2019. It sticks well to the meat and builds a thick bark during long cooks. The blend is also great as a butt rub seasoning for Boston butts or pork shoulders because the cocoa-coffee crust pairs really well with rendered pork fat.

How do you use a coffee rub on meat?

Using a coffee rub is simple. Pat your meat dry, coat it with a thin layer of oil or mustard if you prefer, and apply the seasoning generously. For a small brisket or a 7-lb pork butt, plan on a good portion of a 5 oz pouch – enough for a thick, even coat on every side. Let it sit for at least 20–30 minutes before cooking so the coffee, cocoa, salt, and spices have time to settle into the surface. It works on smokers, grills, and even in a cast-iron pan.

What makes Cocoa Butt’er different from other bbq rubs for smoking?

Cocoa Butt’er blends USDA Organic spices with organic cocoa powder and decaffeinated coffee, giving it a deeper and richer flavor than a typical smoker rub. The slight bitterness from the coffee melts into the fat as the meat cooks, creating a balanced crust that’s sweet, savory, and smoky. There are no fillers, anti-caking agents, or artificial ingredients – just clean organic spices for a consistent bark every time.